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HubSpot for Nonprofits: How to Market a Nonprofit

HubSpot is an all-in-one platform that offers marketing and sales software that helps companies attract new visitors, convert those visitors into hot leads, and finally close those leads. HubSpot is one of the most popular SaaS for businesses to use and use it to succeed. HubSpot is now offering a service specifically for nonprofits. HubSpot for nonprofits ensures that all nonprofits have access to the latest and greatest in marketing and sales tools. Using HubSpot for nonprofits offers some of their services for free and allows nonprofits to grow with HubSpot.

Why use HubSpot?

HubSpot helps you save time by automating marketing processes. By using HubSpot you can grow your nonprofit outreach with minimal resources. The platform can help you optimize marketing campaigns and grow a donor database.

You can chat with a HubSpot specialist who understands the natures of nonprofits and help you create a tailor-made plan to grow your donation base and spread your mission.

The HubSpot inbound methodology for nonprofits

Attract: Share your mission with the world using HubSpots search engine optimization tools, social media monitoring and the blogging platform. Attract new visitors who want to share in your mission and help you succeed.

Connect: Whether you are looking for donations, volunteers or members, getting these new visitors to take your desired action is essential. Having the new visitors that you have attracted turned to leads will help you complete your mission.

Engage: Use the HubSpot marketing tools at your disposal to engage with those new leads. Using data and website behavior to build personalized experiences, and reach out using a marketing and email campaign.

Inspire: Delight those you have engaged with, personally share your mission and ensure retention and further engagement in the future. You want to use these tools to build a network to support you.

The HubSpot for profits flywheel

Other ways to market your nonprofit

Create a buzz: Share inspirational content, creating a viral video, or showing the results of your work. Get people talking about your mission and get them excited to help.

Keep members engaged: You want your benefactors to be engaged with you in the long term. Share stories of how their contributions have made an impact. Engage with these members on social media and foster a community.

Publish testimonials: Talk members, donors and volunteers, get their experiences with contributing to your organization by publishing them on either your website or social media. These testimonials provide social proof and make your organization look more established.

Thank your members: This one should go without saying, but your work needs to be done but can only be done with the help of others. Make sure that everyone that contributes to your projects or organizations feels appreciated.

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Take your marketing to the next level using HubSpot for nonprofits

HubSpot is consistently at the top for CRM satisfaction. With its straightforward set up and all in one platform, HubSpot is a great addition to any organization. 

Light Wings Promotions are HubSpot partners. We use their higher tier assets to help clients make that sale. And with plenty of experience nonprofit branding and brand management, we can help you grow your nonprofit and achieve your mission.

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